Which Protein Should You Choose for Your Goals? A Simple Guide by Goal and Person Type

Choosing a protein can feel overwhelming — whey, clear, vegan, milkshake, lean, platinum, mass… But it’s actually very simple. In just a couple of minutes, we’ll help you pick the right one. You don’t have to overthink it — we’ve already done the work for you: clear goals, easy “person types,” and a table you can save and use anytime.

The 10-second choice

• All-round daily protein / post-workout → Whey Protein

• Premium “gold standard” whey → Platinum Whey

• Lean goals + works as a meal replacement (vitamins + fiber) → Lean Protein Shake

• Light, clear drink (not a creamy shake) → Clear Whey

• Vegan / dairy-free → Vegan Protein

• Dessert-style, creamy treat → Protein Milkshake

• Women-focused formula → Women’s Protein

• Mass gaining + all-in-one (incl. creatine, BCAA, etc.) → Mass Builder

Protein types: what each one is and why it matters

Whey Protein (the classic)

Best for: almost everyone — beginners and regular gym-goers.
Why: simple, effective, easy to fit into any routine.
When: post-workout, breakfast, between meals.

Platinum Whey (the “gold standard” whey)

Best for: anyone who wants a premium whey option.
Why: a top pick when you want “best-in-class” whey without compromises.
When: especially great post-workout, but works anytime.

Lean Protein Shake (vitamins + fiber, more like a meal replacement)

Best for: lean goals, better control, and people who want a more filling shake.
Why: added vitamins + fiber help keep you satisfied, so it often works as a meal replacement.
When: as breakfast, instead of lunch, or when you don’t have time for a proper meal.

Clear Whey (clear, “lemonade-style”)

Best for: people who don’t like creamy shakes or want something light and refreshing.
Why: clear texture and easy to drink — even after intense training.
When: post-workout, hot days, or anytime as a light protein drink.

Vegan Protein (plant-based)

Best for: vegans or anyone avoiding dairy.
Why: dairy-free and practical for smoothies, oats, and daily use.
When: anytime.

Protein Milkshake (dessert-style, extra creamy)

Best for: people who want a “treat” feel or a tasty protein snack.
Why: usually thicker and more dessert-like — great as a sweet alternative.
When: afternoon snack, between meals, and sometimes post-workout.

Women’s Protein

Best for: women who prefer a women-focused protein option.
Why: often designed with specific everyday needs in mind (always check the label for the exact additions).
When: daily, post-workout, between meals.

Mass Builder (mass gain + all-in-one)

Best for: mass gaining and anyone who struggles to eat enough calories.
Why: often includes vitamins, minerals, amino acids, BCAA and creatine — convenient if you don’t want to buy everything separately.
When: post-workout and/or between meals.

Choose by goal: what should you take?

Muscle gain / bulking

• Top pick: Mass Builder

• Alternative: Whey Protein or Platinum Whey (if you already get enough calories from food)

Lean goals (cutting / definition / easier calorie control)

• Top pick: Lean Protein Shake

• Alternative: Clear Whey (if you prefer a very light drink)

Recovery after training

• Top pick: Whey Protein or Platinum Whey

• Alternative: Clear Whey (if you don’t want a creamy shake post-workout)

Fullness & snacks (to reduce cravings)

• Top pick: Lean Protein Shake or Protein Milkshake

• Alternative: Vegan Protein (if you want dairy-free)

Dairy-free / vegan lifestyle

• Top pick: Vegan Protein

• Alternative: Clear Whey (only if dairy is fine but you just dislike creamy shakes)

Choose by “person type” (quick & clear)

• “I need one protein for everything” → Whey Protein

• “I want premium whey” → Platinum Whey

• “I want lean goals and sometimes a meal replacement” → Lean Protein Shake

• “I can’t drink creamy shakes” → Clear Whey

• “Dairy-free, please” → Vegan Protein

• “I want a dessert-style protein” → Protein Milkshake

• “I’m bulking and want calories + all-in-one” → Mass Builder

• “I want a women-focused option” → Women’s Protein

Final note: the best protein is the one you’ll actually use

The “best” protein isn’t magic — it’s the one you can take consistently, that tastes good, and fits your day.

If you want a direct recommendation, comment with:

1. your goal (bulk / lean / maintain), and

2. whether dairy works for you —
   and we’ll point you to one best option from the list plus a simple timing plan.